SEO standards for Search Engine Optimisation.

Why is optimising your website for search engines so important?

Everyday billions of searches are made with Google and other search engines and millions of these searches are specifically for business services targeting the marine industry. By optimising your website for search engines you increase your ranking therefore making it easier for people to find you, your products and services.

How do Google and other search engines rank you and other businesses?

Search engines use bots or robots to crawl over your site searching the content, SEO tags and takes pictures of your site. They save this information and cross reference it for the next time that they search through your site giving you points up or down depending on recent activity. Points are then used to rank results for keywords. Results are calculated around every 15 seconds and it is impossible to know when the next time Google or another search engine will pay their next visit. On average each search engine visits the site once or twice a month depending how competitive the keywords are.

The first thing that you need to do when building a site or doing the SEO is to work out the key words that explain your site, page and product. Cross reference these key words with Google adwords to see how popular and competitive they are.

Internal SEO is the optimisation of all pages connected to your website. In your CMS system or Content Management System there should be spaces for you to insert SEO Titles and Key Words and SEO descriptions or Meta Tags along with content visible to users. The SEO title should include business name, section name and description.

For example.

Zephyr Yachting | RYA Training Centre | Yachtmaster

The description should include your key words from above in sentence form, as well as your business location, name etc.

Other factors that Google take in account

•    Original page content
•    Bounce rates
•    Time people spend on the site and page
•    Short name or URL
•    The age of the URL
•    Server location
•    Social media presence and activity

Internal SEO is the first of many parts to achieving first position rankings globally on search engines. Only with a deep understanding of the industry; your products and services can high rankings on all search engines be achieved.

MarineDex is strategically placed to help your business with this and more advanced techniques. Our staff  have worked as captains and crew in the industry for over 10 years. So at MarineDex we understand how people will search for your products or services. Our aim at MarineDex is to help businesses reach out and connect with new customers.

For more information on SEO optimisation contact the MarineDex support team.